Real time search

On Collecta, Wowd and OneRiot.
I began using Google while it was a research project at Stanford in 97, and It was obvious then that it was the best thing; considering that 'Ask Jeeves and the ad-ridden 'Yahoo' was the opposition, there was no contest. It is now bigger than god, and about as annoying.
These days I have a new prefered search engine - one that is as appropriate to the social web as google was to web1. It is likely to become the next best thing.
Collecta is a real time search engine, it takes search phrases and tells you who has just posted something about those phrases. notice the plural, it works like a ticker updating in real time several different phrases (that you have entered) in tabs. It can be set to search blogs, twitter, facebook, video streams and most web2 platforms.
You'd better start using it. Collecta is here: http://collecta.com/

There is a competitor to Collecta, called Wowd - it does pretty much the same thing, but makes what is in my opinion a foolish mistake, it tries to categorise your interests under headings like "gaming", "health" and "entertainment". built in obsolescence I'd call it, when one persons entertainment is another persons annoyance - I'd put the arts in most of those headings, so lets make our own minds up.
Wowd is here: http://www.wowd.com/



The reason that I wrote this post wasn't so much to advocate these new search tools, but to comment on something that the third realtime initiative OneRiot has made me realise. The web seems to have reached a break-point. The static web as we have known it has been becoming more and more social, active and immediate - It seems to be reaching a critical mass, a point where articles, lists and galleries are becoming archaic, in favour of fluid content, conversation and response.
OneRiot is an indicator of this change, it is an advertising trending system that allows its clients to pitch to realtime trends - If I read that right it spells a whole new approach to the traditional role of the advertising marketeer - it marks a crisis in advertising that is similar to the one that newspapers have met within journalism - the web is no longer a place where you can get a return from shoving a flashing image in someones face, advertisers have got to be as active in realtime engagement as the punters are becoming. The web is now more of a conversation than a library.
OneRiot can be reached here: http://www.oneriot.com/
but the Blog is where the real story is - here: http://blog.oneriot.com/

Want to know more? try wading through this dry tome : http://searchenginewatch.com/3641282

No comments: